‘They’ve got more choice!': Technology, social media, the teacher and the higher education learner of today

There has been considerable theoretical and practice based research on the role of the teacher in a digital higher education environment. Lewis, Marginson, & Snyder, (2005) argue that the underpinning narratives of what teaching in a digital university should be are conflated with competing discourses around the wider status of the university in society in the light of agendas such commercialisation, market responsiveness and informationalism.  This blurring of the debate makes it hard to clearly identify the characteristics of teaching practice in a digital university.  Within the nexus of pedagogical, administrative and technological practice that can be used to define teaching, there emerges considerations of privilege, power, status, and authenticity.  These considerations can change the ground rules of how we teach.  They shape the modes of delivery, the pattern of assessment and even the way students are recruited.

 

The teacher that engages actively with technology that replaces, imitates or adds to the learning, teaching and assessment strategies within their practice is forced to rethink the assumptions and practices they use in teaching.  There are patterns of decision making in the academy that run contrary to this kind of critical and sometimes fundamental evaluation.  Reviews of programmes can often occur infrequently and with little critical evaluation.   The use of a Virtual Learning Environment (VLE) such as Moodle or Blackboard can be inconsistent and ‘…imitate, not to disrupt, particular representations of teaching and learning’ (Hanley 2011).  Whether current teaching practice is drawn from that of the past (‘it’s the way we have always done it’) or caught up in expectations (‘it’s the only way we are allowed to do it’) or through the personal choices of the academic (‘it’s the way I want to do it’), it is clear that the decision making processes around the use of technology can become beholden to cliché and rhetoric, where tradition can become practice, which itself becomes concrete and immovable.

 

The result has been extensive debates around the role and position of technology, social media, and the internet in the modern university environment.  The concept of the Digital University, a euphemism coined to describe a wide and varied array of practices, suggests that there is a difference between the analogue university and the new digital one.  There are significant elements of zealotry, parsimony, arrogance and superiority, where the views of the protagonists (both individual and institutional) are frequently opposite and opposing.  Within the more polar positions expressed in the literature and in opinion pieces, there is a tension sometimes bordering on hostile conflict between technological advocates and those who have been derisively labelled ‘traditionalists’ or ‘luddites’.  However, this artificial dichotomy, bounded as it is by literature, research, exemplars of effective and ineffective practice, along with strongly held belief, may lead to higher education swallowing its own tail; an ouroboros institution, where considerations of platform consume the considerations of content, which then consumes the platform, with the cycle continuing ad infinitum.

 

All the while the learner, who has been interacting with peers socially in a creative and collaborative environment may arrive for their university experience and find their device won’t connect to the network, that their programme is predicated entirely on lectures and tutorials, that they have little opportunity to share or create content, or that their access to sites such as Facebook and YouTube is restricted or even banned (as they were in Australia’s largest post-secondary institution, TAFE NSW, until 2010, see Winterford (2009)).  The skills learners have acquired, been able to share and pass along, re-purposed and re-used through their engagement with social media, in areas such as research, collaboration, authentication and interaction, may be redundant in their higher education and under or unrecognised in the design and development of ‘cutting edge’ curriculum.

 

I have heard the following phrases (or variations of them) at review boards, validation panels, training session, appraisals, learning and teaching committees, curriculum design meetings and in lunchrooms.  Whilst anecdotal and entirely unreliable as evidence, I offer them not as arguments but familiar friends.  They are a snapshot of some of the conditions under which these cutting edge curriculums are constructed.  It would be inaccurate to suggest that these kinds of phrases represent the entire academy, for they do not.  I would argue however that almost everyone engaged in enhancing teaching and learning would have heard them uttered at some point.

 

We have to use lectures and tutorials because that’s the way all our other programmes are delivered’

‘Learning can only occur in the institution’

‘Students learn from teachers’

‘We use exams because it’s the only way to know that the students have learnt something and haven’t just copied their previous work’

‘Group work is problematic because there are always tensions and we can’t be sure all members have contributed equally’ 

‘The role of e-learning is to replicate the classroom experience’

‘Students are blank slates when they come to university; our job is to shape them’

The most critical question for me here is; what is the role of the learner in this dialogue?   In many ways, these kinds of comment suggest that the learner is mainly the receiver of knowledge, and that the teacher has a potentially privileged position to decide the best way to transmit that knowledge through learning, teaching and assessment.  Most VLE based systems still require an editor, a selector, a moderator and a leader.  Lectures are frequently monologues.  Social media platforms often require a social authority to support engagement and to provide some form of authentication (Brauer & Bourhis 2006).  Granted, the learner can assert influence over choosing the context in which they apply their newly acquired knowledge, but this may not happen until they graduate.  Arguably, in the modern university, the learner can choose the institution that teaches in a manner best suited to their needs.  They can feedback on their experience through the NSS.  How much of this directly influences the way learning, teaching and assessment is conducted? How much of this influence contributes to the debate on curriculum design and e-learning?

 

‘None are more hopelessly enslaved than those who falsely believe they are free’. 

 

Johann Wolfgang von Goethe made this comment in 1853 about society and its propensity to be lulled into a false sense of inaction.  Despite massive changes in the way universities are organised and funded, there is a sense that we may potentially be or have already been consumed by an equal sense of inaction.  Learners have changed substantially, and not just in terms of a price-service delivery expectation.  Amongst the rich traditions of debate around academic freedom, research informed teaching and professional judgement, lies perhaps a more fundamental consideration around the learner.  When I went to university over 25 years ago there was no internet or email. I had been to a library to research and was faced with row after row of card catalogues and musty, beautiful books.  I had used a PC since I was a teenager and knew how to programme it, but I was not in the majority. Arts making was the concern of the rich or the bohemian and the ability to create, distribute and promote my own art was the stuff of dreams (and record label contracts).  The modern learner has evolved.  Yet much of the way teaching, learning and assessment are conducted is the same as it was 25 years ago.

 

Now, I am not a throw the baby out with the bathwater kind of guy.   I am not arguing that technology should replace everything, burning it to the ground.  A lot of the practice of higher education is the established practice because it works.  But what I do ask is; have we evaluated these methodologies and approaches in the light of the new learner?  Even if we argue that learners are simply receivers, like radios, then there is now a variety of ways radio is made and consumed, as opposed to the one simple transistor radio of my youth.  We now have digital radios, internet radio, on-demand, podcasts, streaming, and yes, we still have analogue broadcasting (for the moment).  Taking the metaphor one step further, our learners represent similar diversity in construction and consumption, but in some cases, at University they are only receiving ‘The Archers’ (or Blue Hills for us Aussies) and not accessing the wide variety of choice that exists.  Instead of relying on what network programmers and music directors are telling them they should listen to, modern radio users aggregate content through social radio applications like Last-FM, Spotify and Pandora, share likes with friends over Facebook and make playlists and channels with multimedia content on YouTube.  These are new skills.  Skills that they want to apply to developing their knowledge and furthering their career.

 

Has the freedom we as academics have enjoyed to be creative in the past, now stifled us from making creative decisions for the future?  Those creative decisions are not always about which technology to use.  It can be about the relevance of technology, the role of the teacher, how we measure success, how we enhance practice, how we choose to engage or the type of learning spaces we provide or support.

 

What does this mean for the teacher?

Larry Hanley is his article about the changing face of higher education teaching ‘Mashing up the Institution’ published in Radical Teacher argues that the teacher in the new digital age faces a difficult choice;

 ‘We’ll have to abandon our institutional identities as users and clients to embrace more inventive, experimental, self-conscious identities.  Well have to become bricoleurs.’ (Hanley 2011)

 He goes to further to suggest what this means at the interface of learners and teachers by saying;

 ‘The bricoleur-faculty draws on and engages students in the expanding new literacies fostered by Web 2.0s new openness.  Whether via blogs or more explicit multimedia tools…the bricoleur-faculty asks students to make meaning through new conjunctions of sound, image, and text.  In the process, the bricoleur-faculty explicitly develops both students and his or her multi-literacies – navigating new semiotic landscapes that require new skills and new creativities.’ (Hanley 2011)

 

Note that one of the critical aspects of Hanley’s argument is that social media usage develops specific literacies that encourage the learner to remix and reuse (mash-up) skills in order to apply them to new landscapes (contexts).  The university has always provided a learning space, and to varying degrees these spaces have supported experimentation and creativity (Etzkowitz 2003; Power & Malmberg 2008).  However, this often occurs within strict boundaries (firewalls, enrolment etc) and with clearly identified roles for the learner and academic, supported by administrative structures that reinforce these roles.

 

Programmes that use social media and user generated content located outside the firewall, and positioned not as a replication of the classroom but to facilitate a different, connected form of education, challenge these learner and academic roles (Downes 2009).  The learning space becomes virtual, personal and interactive. The position of the academic at the lectern is replaced by clouds of knowledge that can be accessed, critically analysed and situated in the workplace by the application of trans-disciplinary skills, developed and practiced through the use of a variety web 2.0 technologies, including information literacy, evaluation, collaborative learning, dynamic searching and critical reflection (Fischer 2009; Hong et al. 2008).  This kind of environment allows the learner to utilise the skills they have acquired before and during their higher education.  It also provides for the development of connections and links that may ensure past their graduation, which in the current system will stop as soon as they stop paying their fees and lose access to the VLE.

 

I do not propose to find a clear and navigable path through these choppy and muddled waters.  I say this simply because I don’t believe there is one.  However, what is within our grasp is an understanding that learners are fundamentally different from those that went before them, as we were fundamentally different to those who went before us.  They bring with them to higher education an array of skills that are acquired through their interactions with social media platforms and other social media users.  These skills don’t sit easily in the existing infrastructure or teaching, learning and assessment practices of the modern University. Do we have a way to assess those skills, accredit them as being at a certain level, apply them to new contexts and repurpose them for engagement in and between disciplines?  Do we see the need to even undertake this kind of evaluation?

 

In a world where Facebook is often seen by employers as a way of finding out things they didn’t know about their staff, or as a waste of company time, how useful or relevant are the skills obtained on Facebook to working in a digital workplace?  Why do over a half of UK employers ban the use of Facebook at work? (Peacock 2011).  Facebook users have acquired or re-purposed skills within their usage of the platform. Facebook users are aggregators of content, they are networkers, they engage in constructive and critical debate and comment, they share creative efforts; they report regularly about their activities, they interact asynchronously.  These when broken down are valuable skills in a workplace, or relevant to a higher education.  Yet, they seem easy to dismiss as trivial or as distracting from real life.   Not all Facebook users are higher education learners, nor are all higher education learners on Facebook.  But as teachers, we cannot and should not assume our learners are blank slates.  Technology is not the inevitable instrument that will bring down lecture theatres and smash classrooms.  Our learners will be.  If higher education does not meet the needs of the next generation, then the next generation will go elsewhere for their knowledge.  They will learn, authenticate and use it themselves, within their social networks and communities created through and on social media.  They will find an authority outside the academy, or they will find or start an academy that will serve their needs.  Their own practice will vindicate and realise the learning.

 

Anna Kamenetz, author of DIY U (2010), notes that higher education is by its very nature ‘an inherently conservative enterprise’.  Conservative does not mean resistant to change.  The conditions we discussed earlier around academic freedom, learner centred learning and research informed teaching support adapting to a new learner and engaging in creative skills acquisition and learning.  However, as Goethe says, are we hopelessly enslaved simply because we believe we are free to make these choices?  Do we feel that by resisting the pull of technology, defending against its insidious influence and arguing for the way we have always done it (plus or minus one) we are defending higher education?

 

What do you think? I would love to hear from learners and teachers on this subject.  Send me a comment or an email.

 

 References

Brauer, M. & Bourhis, R.Y. 2006, ‘Social power’, European Journal of Social Psychology, vol. 36, no. 4, pp. 601-616.

Downes, S. 2009, ‘Learning networks and connective knowledge’, in H.H. Yang & S.C.-Y. Yuen (eds), Collective Intelligence and E-Learning 2.0: Implications of Web-Based Communities and Networking, p. 1.

Etzkowitz, H. 2003, ‘Innovation in innovation: The triple helix of university-industry-government relations’, Social Science Information, vol. 42, no. 3, pp. 293-337.

Fischer, G. 2009, ‘Cultures of participation and social computing: Rethinking and reinventing learning and education’, paper presented to the International Conference on Advanced Learning Technologies (Icalt),, Riga, Latvia.

Hanley, L. 2011, ‘Mashing Up the Institution: Teacher as Bricoleur’, The Radical Teacher, no. 90, pp. 9-14.

Hong, C., Caldwell, L., Ashley, T. & Alpert, V. 2008, ‘Transcultural perspective on digital practices and the arts in higher education’, paper presented to the Dance Dialogues: Conversations Across Cultures, Artforms and Practices : World Dance Alliance Global Summit., Brisbane, Australia, 13 -18 July.

Kamenetz, A. 2010, DIY U: Edupunks, edupreneurs, and the coming transformation of higher education, Chelsea Green Publishing.

Lewis, T., Marginson, S. & Snyder, I. 2005, ‘The network university? Technology, culture and organisational complexity in contemporary higher education’, Higher Education Quarterly, vol. 59, no. 1, pp. 56-75.

Peacock, L. 2011, ‘Companies ban Twitter from workplace’, The Daily Telegraph, 11th May 2011, viewed 10th May 2012 <http://www.telegraph.co.uk/finance/jobs/8505288/Companies-ban-Twitter-from-workplace.html>.

Power, D. & Malmberg, A. 2008, ‘The contribution of universities to innovation and economic development: in what sense a regional problem?’, Cambridge journal of regions, economy and society, vol. 1, no. 2, pp. 233-245.

Winterford, B. 2009, NSW students tear through 40TB a month, viewed 3rd May 2012 <http://www.itnews.com.au/News/156440,nsw-students-tear-through-40tb-a-month.aspx>.

 

 

making social media tick…

I have just returned from watching ‘the social network’, the movie that fictionalises the formation of Facebook, and the drama behind the contested ownership of the idea. It provided an appropriate time to think back to what makes social media work.

In the movie, the character of Mark Zuckerberg (the ‘inventor’ of Facebook) is asked what is the main purpose driving the initial development of the site. He talks about the ability to replicate the ‘social experience of college online’. What makes people social? What behaviours, practices and skills do we use when were interacting with others? Think about this in a social context. Meeting other people in a class, or at a party and then try and translate that an online environment.

Are we being social for example, at a party, if we sit in the corner, listen to our iPod and ignore everyone there? Whilst this may sound like the plot of a really bad teen movie it does helps us understand social interaction a little. Social media relies on people not just consuming the media (sitting at the party and just watching people have fun) but making the media as well (interacting with people at the party, dancing, talking, sharing). These processes are called in the literature cultural or content production and consumption. In order to consume content on the web, someone has to produce it. One of the most liberating aspects of social media is ease with which people produce and consume content, with little barriers to access. YouTube takes a cheap, often inbuilt camera in your phone or computer and you can make a video, Facebook asks you to share the most basic of details about and you can begin to find friends and share content and ideas.

This ability to produce and consume with relative ease has led to the rise of two interesting new concepts

Firstly is the rise of the prosumer. A prosumer is the combination of both producer and consumer (for a more detailed exploration have a read through http://en.wikipedia.org/wiki/Prosumer, it covers a lot of the theoretical traditions that inform the definition of prosumer)

The idea of a prosumer is interesting in terms of our position as professional practitioners. In the past participation in arts and cultural production was limited by the persons income (professional cameras for example were expensive), a persons skills (often equipment, techniques and processes were complex) and education (many arts and cultural fields relied on long periods of education and training before someone was capable of participating in cultural production). Particularly with the rise of social media and user generated content, these barriers whilst still existing, have been lowered in many areas of production. People learn how to make films through consuming and then producing YouTube videos. More people are exposed to the art of photography by using cheap cameras and posting their pics to Flickr or their Facebook, hopefully getting better with practice and greater exposure to other peoples work. This expansion of involvement of people in cultural production and consumption is the second interesting concept.

This video is an interview with Don Taspcott, author of Wikinomics, who talks about the notion of the prosumer, what it means to be a member of the net generation and how the internet has been invaluable in building communities, encouraging the formation of networks and power of the skills we have acquired as users of social networks

The speed with which cultural production can occur, be spread and shared and then remixed and reused is another important feature of this debate. How quickly can you think of an idea about your BAPP course, share it on your blog, tag it so people can find it and have comments? Free software, online sites that do the processing and ‘back room’ stuff for you (such as YouTube converting your videos into flash format and streaming them, which might require hours of time if you wanted to do that yourself) all make the sharing of content easy. There is however an argument that perhaps quantity does not equal quality and instead of seeing 10 photos of quality displayed in a gallery, we are wading through thousands of pics every day on Flickr in order to find the stuff we really like. This opens a new debate about how we categorise and label information and content (which we might leave for another day)

So, have a think about your roles in terms of making content and consuming content? Are they separate? Do you make content different to what you consume, or for different audiences? What are your motivations for making and producing content?

Here is the trailer for ‘the social network’ (in cinemas now!)

You may also be interested in these statistics about how pervasive and kind of important this whole phenomenon and debate actually is…

Social Media Revolution from Socialnomics on Vimeo.