‘An organisation itself is an innovation, but most organisations of the past have been designed to be innovation resisting… To insure reliable repetition of prescribed operations, the organization requires strong defenses against innovation. Efforts to innovate must be relegated to the categories of error, irresponsibility, and insubordination, and appropriate corrective action taken to bring the would-be innovators “back in line.”’
Shepard, H. A. (1967). Innovation-resisting and innovation-producing organizations. Journal of Business, 470-477
This world view, proposed by H.A Shepard in 1967 is a widely cited critique of institutional resistance, perhaps somewhat pessimistic in its outlook, but realistic in the context of a Don Draper-esque era of errant conservatism (especially around gender and racial equality) matched with an unrestrained liberalism, the likes of which we have not seen since. Whilst many universities were founded on liberal principles, as organisations (as opposed to institutions) they are often inherently conservative in terms of change, innovation and activity. The ‘prescribed operations’ that Shepard describes are much as they were 30 years ago; the lecture, assessment, teaching. These are reliable, identifiable and understood practices and behaviours, entrenched in the organisation through inherited tradition, rusted on institutional systems and the ongoing construction and maintenance of facilities and space designed to support their ongoing predominance. People who work outside of those boundaries and practices, or argue for change in the context of a changing world, whilst not charged with insubordination, are often marginalised, locked away in outlying spaces and pejoratively labelled as the techies, the radical few, the people who are doing stuff that might work from them, but is entirely unsuitable for (insert discipline name here). It is a way to ensure that the prescribed operations continue uncritically and without the pesky interference from innovation, change and progress.
I argue that through a perfect storm of factors (demographics of students and staff, government policy, funding and competition) the liberal ambitions of higher education are often (though not always) subsumed into innovation resistance and a barnacled pedagogical practice. The practices of conservatism and risk aversion have been absorbed into the fabric of institutional culture, with structures, rewards and budgets supporting and often defending the status quo. The ongoing challenge to normalise the role of technology, the continued dominance of the lecture as a mode of teaching and the call/response/call cycle of student experience surveys are good examples of where these two practices reside at the core of culture and strategy and make change difficult and traumatic and innovation often impossible.
This conservatism is not political nor even ideological. It is an ambient conservatism that permeates many institutional functions and strategic thinking. There are conditions, both extant and atmospheric (being unnoticed but accepted all the same) that are preventing the natural progressions of pedagogical innovation, the scaling of experimentation and the embedding of innovative, technology informed practice at the heart of teaching and learning. Within institutions there is little mainstream challenging of this slow progress. Arguably there is significantly more mainstreaming championing of it. That by resisting we are in fact defending the empire from the marauding hordes. What was good for us is (plus or minus one OHP) good for the next or even the next, next generation of learners. But what is distilled is made stronger, and what is distilled through certain types of filters changes its composition entirely. So perhaps in reality, what was great for us 30 years ago is in fact not the same as we are delivering to our students today, nor are the students the same, nor are the disciplines and their knowledge the same. And for me, learning is without doubt fundamentally not the same. The filters have changed and the practices have distilled. It is in this context that we make the case for debate, discussion and action around changing and innovating pedagogy, challenging the primacy of lectures, diversifying assessment and feedback and radically redefining our understanding of the power of the massive, collaboration, making connections and play.
I don’t think that this conservatism is solely the sin of educational institutions. There has been a surfeit of examples of what I would call ‘hysteric conservatism’ over the last few years, from the reaction to Bill Henson’s photographs to the ‘scandal’ over the tweets made by Kent teenager Paris Brown. The reactions and responses are value judgements on art, culture, media and youth, applying a conservative framework to fields and debates that are not uniformly conservative and have a history and tradition of changing societal values through practice. This can be represented in academic practices in a variety of way, from the way we ‘teach’ about social media, portraying digital literacy and identity as lessons in stranger danger and your party pictures as a permanent a stain on your record as that prison tattoo to the way we romanticise or transactionalise the didactic broadcast lecture. It permeates change, it poisons innovation by being the mantra for the resistor (take it slowly, people don’t like change) and it challenges those who want to be more radical, ambitious or revolutionary. It makes institutions far more risk averse as the collective organisational experience almost always suggests that we have tried this before and it has failed, returning the organisation to its established equilibrium. This equilibrium is difficult to change as the momentum to swing back to it is often so strong. Change becomes piecemeal, cautious, organic, bottom-up, baby-stepped and opt-in, resulting in the equilibrium shifting marginally, or swinging slightly in the breeze, but never shifting. History is littered with the abandoned carcasses of technological innovations that perished on hard, barren ground. Risk aversion is now an enshrined value proposition within our sector and it is the natural enemy of innovation.
The three behaviours of risk aversion
Technology is simply a tool by which we replace other technologies or replicate existing practice. We can engage with 500 people in a lecture in a far more effective way by replacing the OHP with PowerPoint, paper hand outs with an LMS/VLE and by replacing the shaky dodgy copy of the John Cleese film you always show with a nice YouTube copy. This is a form of pedagogical conservatism because it does not challenge or interrogate what you are doing, just the vehicle in which you are doing it. It is one step removed from repainting the walls of your classroom. Stephen Sheely labels lectures as a ‘persistent technology’ that have survived for centuries despite waves of evidence arguing against their efficacy and arguing for the one mode that they are frequently not (interactive). These replacement and replication behaviours have hardened the role of technology as one that Sheely argues promotes the translation and preservation of this mode of teaching into other mediums (on-line for example – what do some lecture capture systems do? They don’t leverage the benefits of the media and medium, they record the lecture verbatim, making it an artefact of irrelevancy (at least they provide one benefit, repeatability and repetition for the learner, and that is no small change in a globalised market).
The behaviours of resistance are many and varied (I co-wrote an article with my esteemed colleagues Tony Coombs and Monika Pazio which de-constructed individual and institutional resistance behaviours which you can read here. Resistance is both a subtle form of risk aversion demonstrated through experimenting with an inconsequential aspect of pedagogy to keep the wolves at bay, right through to the active resistances we have all seen (funding, shutting activity down, corralling of technology to institutional system level). Resistance is manifestly a form of risk aversion (although not exclusively so). Resistors also attempt to present incontrovertible arguments for resistance (time poverty, student expectations, budgetary compliance, quality assurance, ‘industry’). These arguments position those attempting change as the ones who need to justify the rationales for their practices, as if there is no need to defend what already occupies the territory. The norm is unchallengeable.
Misappropriation of Einsteinian truisms aside (sometimes, doing the same something for the second time in education does produce different results), this form of risk aversion is one of the most difficult to respond to. The reformation that occurs from being empowered enough to not want to re-offend is lost when the technology, the pilot, the pedagogy, the assessment doesn’t work (for whatever reason). I will never try that technology again, the VLE never works, I tried twitter but the students hated it. So, you re-offend, you forgot the redemption that you sought from change and you go back to the way you have always done it. The issue with this type of aversion is that the pool for innovation is finite, and the cascading rings of institutional inspiration (or ‘dis-inspiration’) that occur within peer or collegiate groups spread far wider than the positive messages educational developers or learning technologists can disseminate.
So, what does this all mean?
Our greatest challenge to progress forward institutional level pedagogical change is to understand the impact of ambient conservatism and its influence on the risk appetite of the institution. Start by thinking about how risk prone or averse you are in terms of your practice. What makes great, truly great? It is within the power of the crowd to make change. It requires unique, impassioned and skilled individuals, working alone and collectively. It requires a sense of risk that is not always there. A fear of the unknown that doesn’t result in resorting to the known. As Radiohead croon in the eponymous title track to this post; ‘Just because you feel it doesn’t mean it’s there.’ We ask our students to trust us. Perhaps it is time to ask the institution to trust us, to support our experimentation and practice, to link us with others who have played and learnt, collectively forming a rock super group of practice. I will leave the last word to Mr Shepard;
‘It (innovation) requires an unusual combination of qualities: a creative but pragmatic imagination; psychological security and an autonomous nature; an ability to trust others and to earn the trust of others; great energy and determination; a sense of timing; skill in organizing; and a willingness and ability to be Machiavellian where that is what the situation requires.’
(image used under a Creative Commons licence (CC BY-NC 2.0) from id-iom – https://www.flickr.com/photos/id-iom/16617118976