…like a fool – Sorting the revolutionary change from the merely cosmetic

*apologies to Alvin Toffler for the appropriation of his quote for the title and to Superchunk for the first part*



“Once I began thinking in terms of waves of change, colliding and overlapping, causing conflict and tension around us, it changed my perception of change itself. In every field, from education and health to technology, from personal life to politics, it became possible to distinguish those innovations that are merely cosmetic, or just extensions of the industrial past, from those that are truly revolutionary.”
Toffler Alvin. The Third Wave. 1980.

I have spent the last few months presenting findings from the first year of a project (from my previous institution) that was designed to transform learning and teaching with technology. Most of the papers have centred on the notions of institutional resistance to technology and how through a process of encouraging play and experimentation with technology, we believed that the vision could overcome this resistance to change and open up the debates around the changing nature of pedagogy. We kept coming back to the same conclusion, shoulder shrugged. Resistance seemed to be an inevitable outcome of even the smallest and least controversial of innovations. This resistance came in many and varied forms, from the outright to the passive. It permeated all aspects of the implementation. Everything from the hearts and minds exercises to the practical expressions of benefit to the students was seen through the lens of resistance. Both inside and outside the institution there were colleagues who were interested and engaged participators in the debate, whilst there were others who questioned the practicality or even the point of such philosophical musings, preferring a more practical take on technological innovation (DIY or not do it all seemed to the polarised positions).

The more I presented these findings, the more I found myself almost apologising for my views. I became critical of the project and our apparent failings in achieving the aspirational intentions we set out to achieve. I started second guessing many of the insights or broader ideas that emerged from this intense period of research and reflection. I was using phrases like ‘I don’t I want to throw the baby out with the bathwater’ and ‘I am not advocating a revolution’. When in many ways I actually wanted to advocate that so we could have a real, engaged and impactful debate, rather than a question or two at conference, usually prefaced with the words ‘This is not so much a question, more a statement…’. I wanted to be the radical voice, challenging orthodoxy and unsettling the status quo. Not because it felt good to be a rebel but because I honestly believe that innovation comes from challenging your ideas with others and collaborating to do something better. But instead I retreated into saying what I believed and putting my hands up and almost saying ‘sorry’ after I had said it.

Recently I read a book chapter by James G. March from Stanford (published in 1976) called ‘The Technology of Foolishness’ where he argues that organisations and the decisions they make can become wrapped up in a web of ‘received doctrine’ of intelligence and choice. He aligns this doctrine with three assumptions of rational decision making (the pre-existence of purpose, the necessity of consistency and the primacy of rationality). Any e-Learning approach is judged by the objectives and purposes it sets (and not always achieves), the importance of ensuring that consistency is achieved across disciplines and through qualifications usually resulting in the provision of a lowest common denominator service (where the least controversial aspects become the organisational norm) and that the rational expectations of faculty and student experience are indeed more primary to the aspirational expectations of people choosing to innovate, experiment and push boundaries.

March argues that we as adults have constructed a world in which we know what is good for ourselves. We ‘know’ the consequences of any decision we or others make, whilst children are freed from this rationality and predictive intelligence. The result in the case of institutional resistance to technology is a series of common mantras….

#‘It’s a nice idea, but it won’t work’,
#‘It would be good to do if we had more time’
#’I am sure it’s a great thing with the kind of students YOU teach, but with my kind of students…’
#’The lecture has worked for 125 years, why do we need to change it?’
#’Students don’t know what they want, but our employer’s sure do’

So, why do we find it hard to even have these debates without resorting to a series of well-worn defences based on our understandings of what are the almost guaranteed consequences of what is being proposed? March argues that for effective decision making we need to ‘suspend (our) rational imperatives towards consistency’. What does this mean in terms of e-Learning? For me, this is about introducing conceptual and attitudinal behaviours into higher education design, pedagogy and management that will not always embraced, either by staff overworked at the coalface or by management beset by constraints and objectives too often in conflict or contrary to the philosophical intent of the academy.

March describes these behaviours in the context of what he calls the ‘technology of foolishness’. Linked closely to the notions of play, where the usual rules are suspended allowing us to seek out new rules through experimentation and reject the usual objections to rational behaviours or accepted intelligence. Resistance to technology in higher education occurs despite the overwhelming evidence of societal change arising from the internet and social media (technology-change sceptics? Technology change is not man-made perhaps?). People who play with technology in higher education are often seen as zealots, tinkerers, or techies or at best, early adopters. Their work is often marginalised to their own context, shared with the converted and siloed within e-Learning-centric activity and practice. Many institutions still actively separate learning and e-Learning as if the ‘e’ part of this cutting edge experimental state is not really the same as teaching. Comparing online learning and face to face teaching is seen as not comparing apples with apples. The debates around using technology and changing pedagogy are positioned as dichotomous, mutually exclusive and competing paradigms, ignoring the decades of successful and innovative blended learning.

Take the dreaded MOOC debate. This has become rent with almost an ideological extremism bordering on George W Bush’s euphemistic ‘you are with us or against us’ argument. I recently presented at a MOOC conference where I took what I thought was a fairly critical approach to the debates around the impacts of MOOCs on HE. Granted it was to a room of MOOC advocates and providers, so ‘fox in a henhouse’ was probably an appropriate metaphor. But I felt, not through any comments or questions or responses, that I needed to temper my opinions a little, ensure it was clear that I was not a MOOC sceptic or technology neophyte making uninformed observations around a well understood field. What became clear to me after presenting these opinions in a number of places is that there is an accepted and arguably melodramatic narrative that MOOCs will change the world, the education has already passed a tipping point, weak brands will die and strong brands will survive, just like the music industry. Anyone who argues against this is misinformed, ignorant or an idealist pining for the days gone by. And it is easy to portray those who disagree with you as naysayers, luddites or people who just don’t get it. Now, this is not a universal set of behaviours. I have had some engaging and pragmatic debates with MOOC players, and both our understandings are better for it.

As a sector it is critical that we apply the same rigour and criticality to our own behaviours as we do to our students and our research. We need to be able to engage in debates, discussions and experiments at an institutional level. It is equally important that these debates are not just navel gazing or pointless circles of rhetoric and opinion. They need to be centred on questioning the key assumptions made in our delivery of learning and teaching.

Graeme Gibbs wrote his seminal piece ‘Twenty terrible reasons for lecturing’ in 1981, yet 34 years on we are still arguing about it and every word he said is prescient today as it was then. What was the number one song in 1981? Bette Davis Eyes by Kim Carnes.

Are we still playing that song every year saying well, it worked well for the radio in 1981, let’s keep playing it? And by the way, ask an average 18 year old who Bette Davis was? Radio silence for sure there.

Now, we can assume that, for example, the debate around the lecture has been won and the evidence is overwhelmingly in favour of the sage (by sheer evidence of activity). We can equally assume that it is harder to change the status quo than it is to accept it. But for me the debate that occurs around the lecture is not interesting. It is like a football game, where one team keeps back passing and plodding around until the other guys get a chance to do the same. March equally agrees that a dichotomous ‘one or the other’ approach will get us nowhere in enhancing and promoting innovative decision making. He argues for a combination of foolishness and rationality that will allow for the development of ‘unusual combinations of attitudes and behaviours supported by an embracing of playfulness and inconsistency. The ability of an institution to embrace and celebrate real innovation is crucial. The ability to reconsider what we consider success and failure and how we let these expectations shape the way we implement and evaluate new ideas and strategies.

“…an education that is understood in complexity terms cannot be conceived in terms of preparation for the future. Rather, it must be construed in terms of participation in the creation of possible futures” Davis and Sumara (2009)

What does this mean for those of us who are arguing for new approaches for teaching and learning? Are we ground down by these resistances, the side-tracking and the endless debates about the same thing? We need to re-examine the way we approach the debates around the efficacy or importance of making change. These are three fairly general observations I would make, that might represent a starting point to the debate. I will note that these could be seen as entirely aspirational or perhaps idealistic. In the light of my previous reflections, I just say, SO WHAT! Debate me!!

1. We must create and nurture an organisational culture that supports innovation. People who experiment and challenge rules and recognised ways of doing things are not rebels, or radicals or crazies. Innovation comes from places that can’t be actively pigeonholed or defined. An organisational imperative to support innovative practice is crucial. The ability to fail in those innovations equally critical. What does it look like? No idea! It will be different from one place to the next. Not everyone can do the 3M model. But what is important is that innovation is not a buzzword, or a work package. Innovation is a culture; it is an attitude to challenging the status quo and actually having the will and support to change if it proves necessary. People doing innovative stuff need to get rewarded and celebrated.

2. We must accept that there is a role of ambiguity, chaos and uncertainty in an organisation. Now, any one of us who has been in HE for any length of time is pretty well screaming at the top of their lungs – WELCOME TO MY LIFE! And yes, that much is true. These factors have often been linked with fear and paralysis to provide a gorgeous and lush motivational cocktail for faculty and staff in HE. But, the ability of staff to dive in without knowing the answer, develop counter-intuitive approaches to learning design, use technology in a way that seems to be against the institutional systems put in place to govern it and share those experiences in an environment of support not defence, will at least encourage them to try again. At best it will be the game changing, epoch making thing that MOOCs will never be. How did we come up with the model of teaching and learning we use now…someone tried something different and it worked. Wonder if they were regarded as pariahs?

3. We must understand how learning has already changed and in what ways do we need to respond to the change. The learners arriving at university are already e-learners, with lives lived in a post-digital world, where there is no real and online world, there is just the world. They have developed skills for living in a 21st century world which are different or at least adapted from those required to live in a pre-digital world. Technology is not class or category of learning. It is a means, a society changing and generation shaping means. It is transformative, emancipatory, democratic (for now), challenging and contrary. Institutions have to develop the skills of adaptation, agility, flexibility and criticality around technology and its impact on learning. The line between learning and eLearning is already well and truly blurred. Perhaps it needs to vanish altogether.

My final quote from March goes a little like this, ‘There is little magic in the world, and foolishness in people and organisations is one of the many things that fail to produce miracles’. I don’t have a magic bullet, or equally bulletproof case studies that prove beyond this will work. This is however, the debate we have to have. The debate that we need to start in order to challenge, reinforce or change the way we do higher education. Do I have solutions, answers, suggestions or models that might help? Yes, of course! You can dig through the archives of this blog for the views of a range of eminent scholars, practitioners and rock and roll victims (I will leave it to you to decide which I am!). But perhaps in a small way, each of us engaging in this debate will go some of the way to ignoring the hyperbole and get to the heart of what learning and teaching will look like in the post-digital age. And yes, it will more than likely have to be revolutionary or at least different from what went before.

Davis, B., & Sumara, D. (2009). Complexity as a theory of education. TCI (Transnational Curriculum Inquiry), 5(2), 33-44.
March, J. G. (1976). The technology of foolishness. Ambiguity and choice in organizations, 69, 81.